
Tripp Rackley
Firethorn Chief Executive Officer
Recognized as one of the top three innovators in financial services today by Bank Technology News, Tripp Rackley serves as Chief Executive Officer of Firethorn (www.firethornmobile.com), a Qualcomm company. Firethorn is the mobile banking and payments enabler delivering the market’s first mobile consumer wallet solution supported by the nation’s leading financial institutions and wireless carriers.
Since its official launch in November 2006, Firethorn has signed strategic partnerships with AT&T and Verizon Wireless, the nation’s second largest wireless carrier; brought the nation’s first financial institution live with mobile banking and payments in BancorpSouth; and secured agreements with multiple top 10 financial institutions.
A financial services technology veteran and online banking pioneer, Rackley determined from the outset that for mobile banking and payments to succeed and reach mass-market adoption, financial institutions and wireless carriers would have to work together. For this reason, he assembled an all-star board of advisors and management team, representing veteran leadership, market-making insight and track record of success in financial services and wireless communications, whose collective experience have:
- Implemented over 2,000 financial institutions and trained over 20,000 bankers;
- Structured Firethorn to operate as a federation that assembles, connects and manages the complex web of partners, network standards and platform interfaces that make mobile banking and payments possible;
- Engineered a secure and scalable technology platform that delivers comprehensive mobile banking and payments capabilities today with a readymade roadmap to proximity payments in the future;
- Designed the industry’s first and only true mobile consumer wallet solution, embedded on select AT&T handsets, that enables consumers to access, add and manage multiple financial relationships simply and securely on virtually any device, anywhere, anytime with a single password.
Previously, Rackley served as Founder, Chairman and Chief Executive Officer for nFront, Inc., a leading provider of full-service Internet banking solutions for financial institutions. Rackley built nFront from the ground-up and funded the company internally before taking venture capital in 1998. He then led nFront to a successful Initial Public Offering in 1999 and subsequent sale to Digital Insight, now an Intuit company, in 2000. With a comprehensive background in software development and banking technology, Mr. Rackley was responsible for nFront's overall vision and direction. nFront's technology solution was the recipient of Microsoft's Best Internet Banking Solution and endorsed by the American Banker's Association.
Following Digital Insight, Rackley joined Noro-Moseley Partners from 2002 to mid-2005 as entrepreneur-in-residence. Noro-Moseley is a leading venture capital firm in the southeast focused on technology and healthcare investments. As entrepreneur-in-residence, Rackley evaluated investments, advised portfolio companies and developed future strategic business opportunities that focused on transaction processing.
Rackley currently serves as Chairman of the Board for BroadSource, Inc., a leading Telecom Expense Management software and services company. Under Rackley's direction, BroadSource changed business models, developed a more market-friendly solution, added a stellar management team, defined key vertical market niches, added new customers and raised $5.7 million in private equity and venture funding.
Business aside, Rackley focuses heavily on the Atlanta philanthropic community. A member of Peachtree Road United Methodist Church (PRUMC), Rackley and his wife Blair teach adult and children’s Sunday school. Rackley is also a solo facilitator of the Disciple I program, a 36-week intensive Bible study program. As part of the Disciple commitment, Rackley lead his class of twenty-plus students in several community service projects including PRUMC’s Great Day of Service as well as Habitat for Humanity and a children’s holiday toy drive.
A firm believer in early childhood education based on Christian principals, Rackley was instrumental in founding King’s Ridge Christian School in 2000. The school, located in Alpharetta, GA, now boasts over 300 students in kindergarten through grade 12.
Earning an engineering degree from the Georgia Institute of Technology in 1992, Rackley was the Ernst & Young 2000 Regional Entrepreneur of the Year (EOY) and has been a judge for both the national and regional EOY awards since 2001. He served as Chairman of the Technology Association of Georgia in 2003 and was appointed by Georgia Governor Sonny Perdue to serve on the Board of Directors for the Georgia Technology Authority.
For his alma mater Georgia Tech, Rackley serves on the Board for the Alexander Tharpe Foundation, is a member of the Georgia Tech Industrial and Systems Engineering (ISyE) Advisory Board and was inducted into the Georgia Tech Engineering Hall of Fame.